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Battersea Power Station

Now Open

The Fascinating Icon of London!

Circus Rd W, Nine Elms, London SW11 8DD, United Kingdom October 2025 - January 2026
This pop-up showcased a sophisticated mix of emerging luxury and premium lifestyle brands, moving them from online spaces into a stunning physical environment. The layout featured distinct areas where established independent designers built their own customized mini-boutiques, creating a high-end, personal shopping experience. The pop-up highlighted the best, fresh, new design talent. This created a perfect balance of premium quality and exciting new discoveries all in one landmark location.
Inside the space, we created unique discovery zones where each upcoming luxury label could bring their own creative vision to life. Visitors could browse a highly curated selection of fine clothing, premium accessories, and lifestyle goods sourced directly from independent studios. It gave shoppers a first look at the new designers and high-quality labels that are quietly shaping the future of premium fashion.

Acting as a physical launchpad for the next generation of luxury and lifestyle brands, the LDC pop-up featured a rotating lineup of labels, offering shoppers access to exclusive, ethically-made pieces not found on the traditional high street. More than just a retail space, it was a welcoming hub where shoppers could connect directly with the creators and hear the real stories behind the clothes. This pop-up changed the traditional shopping experience, proving that great style isn't about big corporate logos, but about independent spirit, honest craftsmanship, and unique style.

We took this project beyond traditional retail by turning the grand industrial space into an interactive fashion hub. The pop-up came alive with personal styling sessions, panel discussions with industry insiders, and evening events where guests could chat with the makers. By bringing these premium, digital-first brands to London's fashion lovers, LDC mixed high-end shopping with a true community feel, making Battersea Power Station a destination for modern retail.

Past Pop-Ups: Brands

Meet the brands that have taken up residence here

“At Battersea Power Station pop-up, we aimed to elevate the shopping pop-up experience, by creating a space to discover and connect with exciting independent and next-generation brands across beauty, fashion, accessories, and lifestyle. Alongside carefully curated collections, were immersive experiences, inspiring moments, and the chance to meet the founders behind the labels. Every brand brought its own story, purpose, and personality, creating a dynamic, mix of design, creativity, and conversation.”

— Rebecca Morter, Founder – CEO, Lone Design Club

Store Location

Circus Rd W, Nine Elms, London SW11 8DD, United Kingdom

The Lone Design Club pop-up at London’s iconic Battersea Power Station brought together an exclusive selection of premium, upcoming independent brands. Set inside one of the city's most famous luxury shopping landmarks, this space was designed for shoppers looking to discover high-quality, unique fashion and lifestyle pieces. It was a place to step away from mass-market fashion, meet the actual designers behind the labels, and experience a new side of independent retail through live store events.

Mon – Fri 9:00am – 6:00pm
Saturday 9:00am – 7:00pm
Sunday 10:00am – 6:00pm