Seventy + Mochi

Established in London in 2020 by Haya Iqbal Ahmed, Seventy + Mochi is an independent denim label focused on making ethically produced fashion both accessible and beautiful. The brand’s name holds a rich history, paying homage to the founder's grandparents who opened a textile shop at No. 70 Mochi Lane in Karachi, Pakistan, back in 1949. Today, Seventy + Mochi blends this deep family legacy with modern sustainable practices. They believe in jeans done the right way, which means prioritizing the well-being of the people making the clothes just as much as the health of the planet.

The brand stands out for its commitment to slow fashion, choosing to ignore the traditional, fast-paced fashion calendar. Instead, Seventy + Mochi focuses on creating design-led, seasonless pieces that are meant to be loved for years. Their signature look features unique design details such as delicate frill collars and artisanal blanket-stitching across a range of comfortable wide-leg jeans, jumpsuits, and their popular Pablo waistcoats. By utilizing recycled cotton and post-consumer waste, their manufacturing process saves immense amounts of water and energy compared to traditional denim, making each garment a conscious, guilt-free addition to any wardrobe.

By joining the Lone Design Club pop-up at Battersea Power Station, Seventy + Mochi brought its inspiring, transparent approach to fashion into a premium retail environment. This exclusive showcase allowed shoppers to feel the incredible softness and premium structure of their recycled denim collections in person. Perfectly reflecting LDC’s passion for female-led, planet-positive innovation, Seventy + Mochi provided London’s style lovers with a wonderful opportunity to discover beautifully crafted wardrobe foundations built on a foundation of kindness and true integrity.