STORIES Parfums

Created to transport the mind and transform the emotions

Our sense of smell is the most powerful of all our senses closely linked to memory and mood, what we smell has the ability to stir us, move us and immerse us in an instant.

FOUNDED 2018

ORIGIN Northern Ireland

CATEGORY Accessories

STORIES Parfums is a niche fragrance house that views scent as a medium for storytelling and memory. The brand’s philosophy is built on the power of the olfactive, using fragrance to connect the wearer to their past, present, and future. Each scent is gender-inclusive and crafted using the highest quality sustainable ingredients. The brand stands out for its blind formulation process scents are created based on emotional narratives rather than market trends. STORIES Parfums also prioritizes sustainability, utilizing refillable bottles and recyclable packaging to ensure their luxury offerings have a minimal environmental footprint.

The brand was founded by Tonya Kidd-Beggs. Tonya began her journey into perfumery as a way to heal from past trauma, discovering that certain scents helped her process memories and emotions. She traveled to Grasse, France, to study the art of traditional perfumery before launching her own collection.